Research Keywords Using Google Autocomplete

What is Google Keyword Planner?

Google Keyword Planner is a keyword search and ad planner tool within Google Ads that helps advertisers find keywords for ad targeting. With Google Keyword Planner you can find keyword ideas, search volumes, Google Ads competition, and cost-per-click (CPC) data for search terms.

Google Keyword Planner is not available for free. To use Google Keyword Planner, you need to create a Google Ads account and spend money on advertising.

The Best Google Keyword Planner Alternatives

Even if you pay for Google Ads and have full Keyword Planner access, three free alternatives surface keywords Keyword Planner hides from view

1. Google Trends
   Google Trends is a free product from Google that shows the relative popularity of keywords. With Google Trends, you can see how interest and the relative number of searches for a keyword changes over time.

2. Google Suggest
   Google Suggest is a core feature of Google search that shows different search terms as you type a keyword into the search box. It is a solid alternative to Keyword Planner for long-tail keyword research.

3. Keyword Tool
   Keyword Tool is the best alternative to Google Keyword Planner for one simple reason - it is specially made to extract thousands of keywords from Google Suggest in a split second.

Google Keyword Planner vs Keyword Tool

Search the same query in both tools and the difference is obvious - Keyword Planner surfaces a handful of broad, high-CPC terms, while Keyword Tool returns hundreds of the long-tail queries real people are actually typing.

Frequently Asked Questions

How to access Keyword Planner?
If you already have an active Google Ads account, you should be able to access Keyword Planner on this page.

How to use Keyword Planner for free?
You can not use Google Keyword Planner for free. You need to create a Google Ads account and connect your credit card to it and spend money on Google Ads to get access to Google Keyword Planner.

Is data in Google Keyword Planner accurate?
Google Keyword Planner was created to find keywords for Google ads. It will likely not produce very good keyword suggestions for SEO or content marketing purposes. Google Keyword Planner often hides good long tail keywords.